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Entrepreneurship
86% of respondents would recommend this to a friend
UGX 387724
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- Entrepreneurship, 5th Edition helps aspiring entrepreneurs understand the process of starting a new venture and appreciate the vital role of entrepreneurship in the economy. This accessible textbook explains the steps involved in starting a new company, and offers insights on engaging with startups as investors, bankers, accountants, lawyers, vendors, customers, and employees. Delving into the real-world trials and tribulations of entrepreneurship, the text covers every stage of the entrepreneurial process, from searching for an opportunity and molding it into an attractive product or service, to launching, growing, and eventually harvesting the new venture.The fully revised and updated fifth edition integrates core concepts of entrepreneurship and practical case studies―enabling students to develop an inclusive perspective on how businesses are born, grow, and succeed or fail. The authors explore the entrepreneurial competitiveness of nations throughout the world, describe the critical factors for starting a new enterprise and building it into a successful business, and demonstrate how to build a workable business model. Clear, straightforward chapters cover each essential area of entrepreneurship, including marketing, strategy, team building, financial projections, business planning, and more.
| Publisher | Wiley |
| Publication date | December 5, 2019 |
| Edition | 5th |
| Language | English |
| Print length | 512 pages |
| ISBN-10 | 1119563224 |
| ISBN-13 | 978-1119563228 |
| Item Weight | 1.9 pounds (860 grams) |
| Reading age | 1 year and up |
| Dimensions | 7.9 x 1 x 9.9 inches (20.1 x 2.5 x 25.1 cm) |
| Country of Origin | This item will be imported from US |
| What is in the box | Entrepreneurship... For more details, please check description/product details |
Who Should Buy?
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Aspiring Entrepreneurs
Individuals looking to start their own business can gain essential insights and strategies for successful entrepreneurship.
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Students in Business
Business students can enhance their academic knowledge and practical understanding of entrepreneurship through this comprehensive resource.
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Small Business Owners
Existing small business owners seeking to innovate and grow can find valuable tools and methodologies catered to their needs.
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Corporate Employees
Employees content in established corporations may find the entrepreneurial focus irrelevant to their standard career paths and objectives.
Product Description
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Entrepreneurship Editorial Review
Entrepreneurship is a compelling read published by Wiley, aimed at individuals seeking to navigate the business landscape effectively. The 5th edition, released on December 5, 2019, spans 512 pages, offering comprehensive insights on entrepreneurial leadership. Readers have praised it for its engaging content and practical examples, making complex theories easy to grasp. A graduate student noted how it has significantly aided in their understanding of the business world and mastering the art of learning from failures. While most reviews reflect satisfaction with the material, a minor issue was reported regarding the book's condition upon arrival.
Customer Reviews & Ratings
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Pros
- Engaging and practical for aspiring entrepreneurs
- Comprehensive coverage of entrepreneurial leadership
- Includes real-world examples for better understanding
- Recommended for both students and professionals
- Covers how to learn from failures
Cons
- Some copies may arrive with minor damage.
Platform Trust & Buyer Confidence
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“Great service. Ordered an item coming from the USA which wasn't available in Ireland or even for delivery from the retailer and it had arrived within a few days. Very happy with the product and the service.”
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UGX 387724
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