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Item #:
90321737
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions, (Paperback)
Item #:
90321737
UGX 106293
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Predictably Irrational will reshape the way you see the world, and yourself, for good.
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What Stands Out
Behavioral Insights
Explores cognitive biases influencing decision-making, offering readers a deep understanding of irrational choices and their consequences, ultimately helping them make better decisions in personal and professional life.
Expanded Edition
Includes updated research and new examples, ensuring relevance and providing readers with fresh insights into human behavior, appealing to both new and returning fans of the original work.
Accessible Writing
Written in an engaging, relatable style, making complex psychological concepts easy to understand, which enhances learning and enjoyment for a diverse audience seeking to improve their decision-making abilities.
Product Details
- The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, and the inspiration for the NBC show The IrrationalA marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled. -- Jerome Groopman, New York Times bestselling author of How Doctors ThinkAriely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. Predictably Irrational will reshape the way you see the world, and yourself, for good. -- James Surowiecki, author of The Wisdom of CrowdsWhy do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.
| Book format | Hardcover |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | April, 2010 |
| Pages | 384 |
| Reading level | General |
| Subgenre | Economics |
| Series title | No Series |
| Number in series | 1 |
| Edition | revised and expanded Edition |
| Publisher | HarperCollins |
| Original languages | English |
| Translator | Joosun Lee |
| Language | English |
| Awards won | National Book Award Finalist |
| Is collectible | N |
| Illustrator | Camille Rose Garcia |
| Binding type | Perfect Binding |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 6.54 x 0.90 x 7.96 in (16.6 x 2.3 x 20.2 cm) |
| Assembled product weight | 0.63 lb (290 grams) |
| Bisac subject heading | Business & Economics |
Who Should Buy?
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Behavioral Economics Enthusiasts
Those interested in understanding human behavior and decision-making will find valuable insights in this book.
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Marketing Professionals
Marketers can leverage the principles discussed to create more effective strategies based on consumer psychology.
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Students and Academics
Students studying psychology, economics, or sociology will benefit from the foundational concepts presented in the book.
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Casual Readers
Individuals looking for light reading may find the analytical content heavy and complex.
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Strict Traditionalists
Those preferring conventional economic theories may find the approaches in the book challenging to accept.
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Practitioners of Exact Sciences
Readers focused on hard sciences may not appreciate the subjective nature of the discussed decision-making processes.
Product Description
Have any Query? Chat with us
Customer Questions & Answers
-
Question:
What is the main theme of 'Predictably Irrational'?
Answer: The book explores how human behavior is often irrational and how our decisions are influenced by hidden factors. -
Question:
Who is the author of this book?
Answer: The book is authored by Dan Ariely, a renowned behavioral psychologist. -
Question:
Is this book suitable for someone with no background in economics?
Answer: Yes, the book is written in an engaging manner, making economic concepts accessible and entertaining for everyone.
Dr Dan Ariely Accounting & Finance Books Editorial Review
**** "Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions" has garnered a largely positive reception among readers who are eager to delve into the complexities of human decision-making. The book stands out for its engaging content, seamlessly blending entertainment with significant insights into behavioral economics. Many readers praise its thought-provoking nature, noting that the author effectively highlights how our choices are influenced by seemingly irrelevant factors. Readers appreciate the book’s ability to challenge conventional wisdom about rational decision-making, making it a valuable resource for anyone interested in psychology, economics, or simply improving their understanding of human behavior. Although some feedback points to the book becoming a bit verbose in its explanations and dragging near the end, this does not overshadow the Consensus that it is an eye-opening and enlightening read. The overall reception conveys a strong recommendation for those willing to invest the time in a deeper exploration of how we make choices. **
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Pros
- Highly entertaining and thought-provoking content
- Offers significant insights into decision-making processes
- Engaging exploration of behavioral economics
- Recommended for a wide audience interested in psychology
Cons
- Can become verbose and drag on towards the end
Product Price History
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UGX 106293
Order now and get it around Wednesday, June 24
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QTY:
Only 99 items left in stock.
Secured transaction
Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
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Features & Benefits
- Groundbreaking bestseller by Dan Ariely on human decision-making.
- Explores the paradox of rationality in everyday choices.
- Reveals why we often make illogical financial decisions.
- Highlights the impact of hidden influences on our behaviors.
- Includes entertaining insights that make economics relatable.
- Now inspiring a Fall 2023 NBC show, bringing more attention to its concepts.